Zeeman launched a new concept in co-operation with Persuade to show what determined the cost of making a sneaker. They sold a limited edition sneaker for € 200,00 and a normal sneaker for the lowest possible price of € 12,99.
The pre launch was made online by several influencers in both the Netherlands and Belgium without communicating the brand Zeeman and thus creating a buzz about a new brand that was being launched . In Amsterdam and Antwerp both sneakers where presented to the public in a pop-up shop for 3 days.
The pre launch was made online by several influencers in both the Netherlands and Belgium without communicating the brand Zeeman and thus creating a buzz about a new brand that was being launched . In Amsterdam and Antwerp both sneakers where presented to the public in a pop-up shop for 3 days.