NRGValue, the owner of all the Esso fuel stations in the Netherlands, asked all the major communication companies to develop a new food and retail formula for there Esso shops.
In a week time we developed a coherent and unique retail concept. After we won the pitch we had exactly one month to come up with a name, an exterior, an interior and a brand book.
The first shop, named QICHI, opened last July 2017 alongside the A13 in the Netherlands.
In a week time we developed a coherent and unique retail concept. After we won the pitch we had exactly one month to come up with a name, an exterior, an interior and a brand book.
The first shop, named QICHI, opened last July 2017 alongside the A13 in the Netherlands.